The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman.
By: Berman, Margo [author.].
Publisher: New York : Routledge, 2016Edition: 1 Edition.Description: 207 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780765646576 (hbk); 9780765646583 .Subject(s): Advertising | Critical thinking | Strategic planningGenre/Form: Print books.
Contents:
Introduction -- Development of strategy : structural components -- Audience strategy : architectural perspective -- Creative strategy : structural support webbing -- Conceptual strategy : presentation drawing -- Verbal communication strategy : architectural rendering -- Visual communication strategy : design drawing -- Media strategy: multi-tier application development -- Interactive strategy : user-centered design -- Campaign strategy : architectural model -- Global strategy : architectural blueprint.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5823 .B4537 2016 (Browse shelf) | Available | AU0000000007909 |
Total holds: 0
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| HF5821 .O34 2022 Advertising and integrated brand promotion / | HF5822 .S88 2021 Alchemy : the dark art and curious science of creating magic in brands business, and life / | HF5823 .A758 2017 Advertising creative : strategy, copy, design / | HF5823 .B4537 2016 The blueprint for strategic advertising : how critical thinking builds successful campaigns / | HF5823 .C65 2014 100 ways to create a great ad / | HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come / | HF5823 .F47 2021 Strategic advertising mechanisms : from copy strategy to iconic brands / |
Introduction -- Development of strategy : structural components -- Audience strategy : architectural perspective -- Creative strategy : structural support webbing -- Conceptual strategy : presentation drawing -- Verbal communication strategy : architectural rendering -- Visual communication strategy : design drawing -- Media strategy: multi-tier application development -- Interactive strategy : user-centered design -- Campaign strategy : architectural model -- Global strategy : architectural blueprint.