Eco-Business : A Big-Brand Takeover of Sustainability / Peter Dauvergne and Jane Lister.
By: Dauvergne, Peter.
Contributor(s): Lister, Jane.
Publisher: Cambridge, Massachusetts : MIT Press, 2015Description: x, 194 pages : illustrations ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262528337 (hardcover : alk. paper).Subject(s): Sustainable development | Branding (Marketing)Genre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HC79.E5 .D346 2015 (Browse shelf) | Available | AU0000000008008 |
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Includes bibliographical references and index.
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.