Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
By: Grigsby, Mike [author.].
Series: Publisher: London ; Philadelphia : Kogan Page, [2016]Description: xiv, 249 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749477158 (alk. paper).Subject(s): Marketing research | Customer relations | Customer loyaltyGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .G7539 2016 (Browse shelf) | Available | AU0000000008077 |
Total holds: 0
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.2 .B676 2015 Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / | HF5415.2 .C297 2005 Excel® sales forecasting for dummies / | HF5415.2 .C43 2015 R for Marketing Research and Analytics | HF5415.2 .G7539 2016 Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / | HF5415.2 .G754 2015 Marketing analytics : a practical guide to real marketing science / | HF5415.2 .H253 2013 Market research in practice : how to get greater insight from your market / | HF5415.2 .H253 2016 Market research in practice : an introduction to gaining greater market insight / |
Includes bibliographical references and index.