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Fundamentals of strategy / Gerry Johnson, Lancaster University Management School Richard Whittington, Sad Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnar, Stockholm School of Economics

By: Contributor(s): Publisher: New York : Pearson, 2012Edition: 2nd EditionDescription: xvii, 284 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273757337
Subject(s): Genre/Form: LOC classification:
  • HD30.28 .J6495 2012
Contents:
About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements
Item type: BOOKS
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Alfaisal University On Shelf Alfaisal University On Shelf HD30.28 .J6495 2012 (Browse shelf(Opens below)) Available AU0000000008268
Total holds: 0

Includes bibliographic references and index

About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements

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