Brands with a conscience : how to build a successful and responsible brand / [edited by] Sandra Horlings and Nicholas Ind.
Contributor(s): Horlings, Sandra [editor.] | Ind, Nicholas [editor.].
Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2016Description: 224 pages illustrations.Content type: text Media type: computer ISBN: 9780749475444.Other title: How to build a successful and responsible brand.Subject(s): Social responsibility of business | Branding (Marketing)Genre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .B73 2016 (Browse shelf) | Available | AU0000000005811 |
Total holds: 0
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Includes bibliographical references and index.