How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp
By: Romaniuk, Jenni [author].
Contributor(s): Sharp, Byron [author].
Publisher: South Melbourne, Victoria : Oxford University Press, 2016Description: xiv, 233 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195596267.Other title: How brands grow. Part 2, Including emerging markets, services and durables, new and luxury brands [Dust jacket title:].Subject(s): Branding (Marketing) | Marketing | Brand name products -- ManagementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .R66 2016 (Browse shelf) | Available | AU0000000008814 |
Total holds: 0
Includes bibliographical references (pages 223-233)