Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
By: Altstiel, Tom [author.].
Contributor(s): Grow, Jean [author.].
Publisher: Los Angeles : SAGE, [2017]Edition: Fourth edition.Description: xxiv, 463 pages: illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781506315386 (pbk. : alk. paper).Subject(s): AdvertisingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5823 .A758 2017 (Browse shelf) | Available | AU0000000008823 |
Total holds: 0
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| HF5821 .E395 2017 Advertising : what everyone needs to know / | HF5821 .O34 2022 Advertising and integrated brand promotion / | HF5822 .S88 2021 Alchemy : the dark art and curious science of creating magic in brands business, and life / | HF5823 .A758 2017 Advertising creative : strategy, copy, design / | HF5823 .B4537 2016 The blueprint for strategic advertising : how critical thinking builds successful campaigns / | HF5823 .C65 2014 100 ways to create a great ad / | HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come / |
Includes bibliographical references and index.