How brands grow : what marketers don't know / by Byron Sharp.
By: Sharp, Byron.
New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.).Subject(s): Branding (Marketing)Genre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .S52 2010 (Browse shelf) | Available | AU0000000008854 |
Total holds: 0
Includes bibliographical references (p. 218-228).