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The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

By: Publisher: New York : Columbia Business School Pub., [2016]Description: xi, 278 pages : 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780231175449 (cloth : alk. paper)
Subject(s): Genre/Form: LOC classification:
  • HD45 .R6335 2016
Contents:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
Item type: BOOKS
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Current library Home library Call number Status Barcode
Alfaisal University On Shelf Alfaisal University On Shelf HD45 .R6335 2016 (Browse shelf(Opens below)) Available AU0000000009125
Total holds: 0

Includes bibliographical references and index.

The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.

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