The design of business : why design thinking is the next competitive advantage / Roger Martin.
Boston, Mass. : Harvard Business Press, 2009Description: xiii, 191 p. : ill. ; 22 cmISBN:- 9781422177808 (hbk. : alk. paper)
- HD53 .M3644 2009
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD53 .M3644 2009 (Browse shelf(Opens below)) | Available | AU0000000009789 |
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| HD53 .K454 2001 The art of innovation : | HD53 .K74 2019 Driving innovation from within : a guide for internal entrepreneurs / | HD53 .L67 2025 No fear, no failure : five principles for sustaining growth through innovation / | HD53 .M3644 2009 The design of business : | HD53 .M379 2013 !nnovation : | HD53 .M549 2013 Innovation as usual : | HD53 .N48 2009 The designful company |
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.