Adaptive marketing : leveraging real-time data to become a more competitive and successful company / Norm Johnston.
By: Johnston, Norm [author.].
Publisher: New York, NY : Palgrave Macmillan, 2015Edition: First edition.Description: xii, 225 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137462923.Subject(s): Internet marketing | Marketing -- Data processesGenre/Form: Print books.
Contents:
Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .J64 2015 (Browse shelf) | Available | AU0000000009876 |
Total holds: 0
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| HF5415.1265 .H35775 2022 Digital marketing : strategic planning & integration / | HF5415.1265 .H367 2022 The digital marketing planner : your step-by-step guide / | HF5415.1265 .I84 2021 Social media for small business : marketing strategies for business owners / | HF5415.1265 .J64 2015 Adaptive marketing : leveraging real-time data to become a more competitive and successful company / | HF5415.1265 .K386 2015 Digital marketing guidebook : integrating strategy and tactics with values / | HF5415.1265 .K3936 2017 Introduction to social media marketing : a guide for absolute beginners / | HF5415.1265 K56 2019 Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / |
Includes bibliographical references (pages 213-219) and index.
Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass.