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Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

By: Slade, Catharine [author.].

Publisher: London : Laurence King Publishing, 2016Description: 160 pages : illustrations (chiefly colour) ; 23 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675626.Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsGenre/Form: Print books.

Contents:

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.

Summary: Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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Holdings ( 1 )
Title notes

Current location	Call number	Status	Date due	Barcode	Item holds
On Shelf	HF5415.1255 .S54 2016 (Browse shelf)	Available		AU0000000009906

Total holds: 0

Includes bibliographical references and index.

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

Alfaisal Library

Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

By: Slade, Catharine [author.].