The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / Gerald E. Smith.
By: Smith, Gerald E [author.].
Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Description: 244 p: illustrations.Content type: text ISBN: 9780134191508.Other title: Marketing strategies that empower consumers and win customer-driven brand loyalty.Subject(s): Marketing | Customer loyalty | Technological innovationsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .S6142 2016 (Browse shelf) | Available | AU0000000009908 |
Total holds: 0
Includes bibliographical references and index.