All about them : grow your business by focusing on others / Bruce Turkel.
By: Turkel, Bruce [author.].
Publisher: Boston, MA : Da Capo Lifelong Books, [2016]Description: xix, 291 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780738219202 (hardcover : alk. paper).Subject(s): Branding (Marketing)Genre/Form: Print books.
Contents:
Introduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about them: understanding CC 2 CC -- Walking your walk, talking your talk.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .T87 2016 (Browse shelf) | Available | AU0000000009923 |
Total holds: 0
Includes bibliographical references and index.
Introduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about them: understanding CC 2 CC -- Walking your walk, talking your talk.