Truth in marketing : a theory of claim-evidence relations / Thomas Boysen Anker.
By: Anker, Thomas Boysen [author.].
Series: Routledge focus on business and management.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Description: x, 129 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138849198 (hbk).Subject(s): Deceptive advertising | Marketing -- Moral and ethical aspectsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5827.8 .A55 2016 (Browse shelf) | Available | AU0000000009924 |
Total holds: 0
Includes bibliographical references (pages 111-123) and index.