Paid attention : innovative advertising for a digital world / Faris Yakob.
By: Yakob, Faris [author.].
Publisher: London ; Philadelphia : Kogan Page, 2015Edition: 1st edition.Description: 200 p: illustrations.Content type: text ISBN: 9780749473600.Other title: Innovative advertising for a digital world.Subject(s): Advertising | Branding (Marketing) | Electronic commerceGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5823 .Y335 2015 (Browse shelf) | Available | AU0000000009926 |
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| HF5823 .T83 2013 Adland : a global history of advertising / | HF5823 .V24 2014 Advertising transformed : the new rules for the digital age / | HF5823 .V24 2014 Advertising transformed : the new rules for the digital age / | HF5823 .Y335 2015 Paid attention : innovative advertising for a digital world / | HF5823 .Y335 2021 Paid attention : innovative advertising for a digital world / | HF5825 .M325 2019 Persuasive copywriting : cut through the noise and communicate with impact / | HF5826.5 .K38 2017 The media handbook : a complete guide to advertising media selection, planning, research, and buying / |
Includes bibliographical references (pages 172-194) and index.
Part one, Paid attention. Logocentrism: what's in a name? -- Part two, Attention deficit disorders. Uncovering hidden persuaders: why all market research is wrong -- Advertising works in mysterious ways: modern theories of communication -- Is all advertising spam? Communication planning in an on-demand world -- The spaces between: the vanishing difference between content, media and advertising -- Part three. Attention arts and sciences. Do things, tell people: how to behave in a world of infinite content -- Recombinant culture: talent imitates, genius steals -- Combination tools: how to have ideas: a genius steals process -- Advertising for advertising: is the industry paying attention? -- Integrative strategy and social brands: be nice or leave! -- Prospection: planning for the future we want.