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Retail marketing strategy : delivering shopper delight / Constant Berkhout.

By: Berkhout, Constant [author.].
Publisher: London : Kogan Page, 2015Description: 277 p: illustrations.Content type: text ISBN: 9780749476915.Subject(s): Retail trade | Marketing | Consumer behaviorGenre/Form: Print books.
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Includes bibliographical references and index.

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