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Marketing analytics : a practical guide to real marketing science / Mike Grigsby.

By: Grigsby, Mike [author.].
Series: Publisher: London : Kogan Page, 2015Description: 232 p: illustrations.Content type: text ISBN: 9780749474171.Other title: Practical guide to real marketing science.Subject(s): Marketing research | MarketingGenre/Form: Electronic books.
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Includes bibliographical references and index.

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