Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun.
By: Ravi, R. (Ramamoorthi) [author.].
Contributor(s): Sun, Baohong [author.].
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]Description: ix, 136 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262529051 (pbk. : alk. paper).Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.55 .R38 2016 (Browse shelf) | Available | AU0000000009935 |
Total holds: 0
Includes bibliographical references (pages 121-125) and index.