The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky.
By: Rosen, William [author.].
Contributor(s): Minsky, Laurence [author.].
Publisher: Lanham : Rowman & Littlefield, [2017]Description: 203 pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781442257047 (cloth : alk. paper).Subject(s): Branding (Marketing) | Product managementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .R674 2017 (Browse shelf) | Available | AU0000000009956 |
Includes bibliographical references and index.
Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.