Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger.
By: Bridger, Darren [author.].
Series: Publisher: London : Kogan Page, 2015Description: 210 p : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780749473846.Other title: How to commission, run and generate insights from neuromarketing research.Subject(s): Marketing research | Consumer behaviorGenre/Form: Electronic books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .B676 2015 (Browse shelf) | Available | AU0000000009957 |
Total holds: 0
Includes bibliographical references and index.