Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine.
By: Smith, Kerry [author.].
Contributor(s): Hanover, Dan [author.].
Publisher: Hoboken, New Jersey : Wiley, 2016Description: ix, 214 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119145875 (cloth).Subject(s): Target marketing | Branding (Marketing)Genre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.127 .S65 2016 (Browse shelf) | Available | AU0000000009970 |
Total holds: 0
Includes bibliographical references and index.