Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam and Georg Tacke.
By: Ramanujam, Madhavan [author.].
Contributor(s): Tacke, Georg [author.].
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Description: 241 p: illustrations.Content type: text ISBN: 9781119240860.Subject(s): New products -- Marketing | PricingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.153 .R356 2016 (Browse shelf) | Available | AU00000000010113 |
Total holds: 0
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| HF5415.153 .K53 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.153 .O64 2016 Open innovation : academic and practical perspectives on the journey from idea to market / | HF5415.153 .R3534 2016 Play bigger : how pirates, dreamers, and innovators create and dominate markets / | HF5415.153 .R356 2016 Monetizing innovation : how smart companies design the product around the price / | HF5415.2 .B676 2015 Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / | HF5415.2 .C297 2005 Excel® sales forecasting for dummies / | HF5415.2 .C43 2015 R for Marketing Research and Analytics |
Includes bibliographical references and index.