Strategic social media from marketing to social change / L. Meghan Mahoney and Tang Tang.
By: Mahoney, L. Meghan.
Contributor(s): Tang, Tang | Ohio Library and Information Network.
Chichester, United Kingdom : Wiley-Blackwell, 2017Description: 347 p.Content type: text Subject(s): Social media | User-generated content | Internet marketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5414 .M34 2017 (Browse shelf) | Available | AU00000000010167 |
Includes bibliographical references and index.
Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media.
Available to OhioLINK libraries.