Rural marketing, media planning and consumer protection / by Meenu Agrawal, Principal and Head, Department of Economics, Ginni Devi Modi Girls (Post-graduate) College, Modinagar.
By: Agrawal, Meenu [author.].
Publisher: New Delhi, India : New Century Publications, 2016Description: xiii, 172 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788177084276.Subject(s): Marketing -- India | Consumer behavior -- India | Consumer protection -- India | Advertising media planning -- India | Advertising media planning | Consumer behavior | Consumer protection | Marketing | Rural conditions | India -- Rural conditions | IndiaGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.12.I5 A47 2016 (Browse shelf) | Available | AU00000000010171 |
Total holds: 0
Includes bibliographical references (pages 159-165) and index.