The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.
Contributor(s): Srivastava, Rajendra K [editor.] | Thomas, Gregory Metz [editor.].
Publisher: Los Angeles : SAGE, 2016Description: xviii, 468 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789351503163 (hardback).Subject(s): Branding (Marketing) | Strategic planningGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1255 .F88 2016 (Browse shelf) | Available | AU00000000010184 |
Total holds: 0
Includes bibliographical references and index.