Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.
By: Ramadan, Al [[author]].
Publisher: New York : HarperBusiness, [2016]Edition: First edition.Description: xv, 255 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062407610 (hardcover : alk. paper).Subject(s): New products | Strategic planning | Marketing | Success in businessGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.153 .R3534 2016 (Browse shelf) | Available | AU00000000010232 |
Includes bibliographical references (pages 235-246) and index.
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.