Open innovation : academic and practical perspectives on the journey from idea to market / edited by Arthur B. Markman.
Contributor(s): Markman, Arthur B [editor.].
Publisher: New York : Oxford University Press, 2016Description: viii, 235 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199374441.Subject(s): New products -- Management | Research, Industrial -- Management | Technological innovations -- Management | Diffusion of innovationsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.153 .O64 2016 (Browse shelf) | Available | AU00000000010234 |
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The process of open innovation / Arthur B. Markman -- Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn -- Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli -- Applying the creative problem solving process to open innovation / Wayne Fisher -- Opportunity thinking : seeing clearly the elephant in the room / Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue -- Better, faster, safer and cheaper : usaa roof inspections with pole cam / Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco -- An open invitation to open innovation : guidelines for the leadership of open innovation processes / Diana Rus, Barbara Wisse, and Eric F. Rietzschel -- Innovation cells : company beachheads in technology universities / Felix Cardenas, Tony Davila, and Daniel Oyon -- Building an innovation coral reef : the Austin technology incubator case study / Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman.