Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
By: Plume, Cherniece J [author.].
Contributor(s): Dwivedi, Yogesh Kumar [author.] | Slade, Emma L [author.].
Series: Publisher: Amsterdam, Netherlands : Chandos Publishing, 2017Description: 162 pages.ISBN: 9780081017548.Subject(s): Social media | MarketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HM742 .P586 2017 (Browse shelf) | Available | AU00000000010238 |
Total holds: 0
Includes bibliographical references at the end of each chapters and index.
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