Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
By: Kotler, Philip [author.].
Contributor(s): Kartajaya, Hermawan [author.] | Setiawan, Iwan [author.].
Publisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 (cloth).Other title: Marketing four point zero.Subject(s): Marketing | Internet marketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .K683 2017 (Browse shelf) | Available | AU00000000010259 |
Total holds: 0
Includes index.