Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo.
By: Molenaar, Cor.
Publisher: Farnham, Surrey, England ; Burlington, VT : Gower, [2015]Description: vi, 208 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781472466563 (hbk. : alk. paper).Subject(s): Consumer behavior | Electronic commerce | Customer relationsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .M645 2015 (Browse shelf) | Available | AU00000000010271 |
Includes bibliographical references (pages 197-203) and index.
About the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.