Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities / Michael Johnson.
By: Johnson, Michael [author.].
Publisher: New York, New York : Thames & Hudson, 2016Description: 320 pages : illustrations (chiefly color) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500518960.Other title: Definitive guide to the strategy and design of brand identities.Subject(s): Branding (Marketing) | Brand name productsGenre/Form: Print books.Summary: In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .J64 2016 (Browse shelf) | Available | AU00000000010300 |
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| HF5415.1255 .G33 2016 Customer experience branding : driving engagement through surprise and innovation / | HF5415.1255 .G35 2014 Brand esSense : using sense, symbol and story to design brand identity / | HF5415.1255 G763 2013 Basics of branding : a practical guide for managers / | HF5415.1255 .J64 2016 Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities / | HF5415.1255 .K463 2014 Brand and talent / | HF5415.1255 .K857 2016 Brand Breakout How Emerging Market Brands Will Go Global. | HF5415.1255 .M55 2017 Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profit and corporate troublemakers / |
Includes bibliographical references (pages 310-315) and index.
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.