The language of cosmetics advertising / Helen Ringrow.
By: Ringrow, Helen [author.].
Series: Palgrave pivot.Publisher: London : This Palgrave Pivot imprint is published by Springer Nature, [2016]Description: xiii, 118 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137557971 (hardback).Subject(s): Advertising -- Cosmetics | Advertising and women | Feminine beauty (Aesthetics) -- Social aspects | Communication in marketing | Sociolinguistics | Corpora (Linguistics)Genre/Form: Print books.Summary: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF6161.C77 R56 2016 (Browse shelf) | Available | AU00000000010309 |
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| HF6146.T42 D44 2016 Consuming reality : the commercialization of factual entertainment / | HF6161.C44 B35 2014 Visual merchandising for fashion / | HF6161.C44 G73 2018 Promoting fashion / | HF6161.C77 R56 2016 The language of cosmetics advertising / | HF6161.D7 C76 2018 Politics, propaganda, and public health : a case study in health communication and public trust / | HF6178 .A895 2018 Frenemies : the epic disruption of the ad business (and everything else) / | HG101 .B73 2017 Money, banking, financial markets & institutions / |
Includes bibliographical references and index.
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.