Advertising : what everyone needs to know / Mara Einstein.
By: Einstein, Mara [author.].
Publisher: New York : Oxford University Press, [2017]Description: xiii, 229 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780190625887 (cloth : alk. paper).Subject(s): Advertising -- Social aspects | AdvertisingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5821 .E395 2017 (Browse shelf) | Available | AU00000000010371 |
Total holds: 0
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| HF5811 .V45 2015 100 ideas that changed advertising / | HF5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads / | HF5821 .A28 2017 Advertising culture and translation : from colonial to global / edited by Renato Tomei | HF5821 .E395 2017 Advertising : what everyone needs to know / | HF5821 .O34 2022 Advertising and integrated brand promotion / | HF5822 .S88 2021 Alchemy : the dark art and curious science of creating magic in brands business, and life / | HF5823 .A758 2017 Advertising creative : strategy, copy, design / |
Includes bibliographical references and index.