Red ocean traps : / the mental models that undermine market-creating strategies W. Chan Kim and Renee Mauborgne
By: Kim, W. Chan [author.].
Contributor(s): Mauborgne, ReneÌe [auth].
Series: Harvard Business Review classic.Boston, Massachusetts : Harvard Business Review Press, ©2017Description: v, 38 pages ; 17 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781633692664.Subject(s): Marketing -- Decision making
| CompetitionGenre/Form: Print books.Summary: Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps."--Back cover
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF1414 .K53 2017 (Browse shelf) | Available | AU00000000010535 |
Total holds: 0
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Originally published in Harvard Business Review in March 2015. Reprint
Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps."--Back cover