Invisible influence : the hidden forces that shape behavior / Jonah Berger.

By:

Berger, Jonah [author.]

Publisher: New York : Simon & Schuster, 2016Edition: First Simon & Schuster hardcover editionDescription: vi, 264 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781476759692

Subject(s):

Genre/Form:

Print books.

LOC classification:

HM1176 .B47 2016

Contents:

Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.

Summary: Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.Summary: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

Item type:

BOOKS

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Current library	Home library	Call number	Status	Barcode
Alfaisal University On Shelf	Alfaisal University On Shelf	HM1176 .B47 2016 (Browse shelf(Opens below))	Available	AU00000000010565

Total holds: 0

Browsing Alfaisal University shelves, Shelving location: On Shelf Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HM1166 .E7413 2019 Surrounded by idiots :	HM1169 .P455 2015 This is why we can't have nice thing :	HM1169 .R434 2015 Reading the comments :	HM1176 .B47 2016 Invisible influence :	HM1211 .A73 2024 Communicating in Intercultural Spaces	HM1221 .C585 2018 Visual public relations :	HM1221 .G57 2020 The global public relations handbook :	Next

Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.

Includes bibliographical references and index.

Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.