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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded edition.Description: 287 pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781625274496 (alk. paper).Subject(s): New products | Market segmentationGenre/Form: Print books.

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Current location	Call number	Status	Date due	Barcode	Item holds
On Shelf	HF5415.153 .K53 2015 (Browse shelf)	Available		AU00000000010654

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Includes bibliographical references and index.

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