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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Tuten, Tracy L, 1967- [author.].
Contributor(s): Solomon, Michael R [author.].
Publisher: Los Angeles : Sage, [2015]Edition: 2nd edition.Description: xiv, 332 pages : illustrations (some color) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473913011.Subject(s): Social media -- Economic aspects | Online social networks -- Economic aspects | Internet marketingGenre/Form: Print books.
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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Current location Call number Status Date due Barcode Item holds
On Shelf HM742 .T88 2015 (Browse shelf) Available AU00000000010699
Total holds: 0

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

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