Visual merchandising for fashion / Sarah Bailey and Jonathan Baker
By: Bailey, Sarah [author].
Contributor(s): Baker, Jonathan [author].
Series: Publisher: London : Bloomsbury Academic, 2014Description: 192 pages : color illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9782940496129 (alk. paper).Subject(s): Fashion merchandising | Display of merchandiseGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF6161.C44 B35 2014 (Browse shelf) | Available | AU00000000010837 |
Includes bibliographical references and index
Visual merchandising and designing the customer experience -- Display basics -- Space planning principles -- Displaying merchandise -- Visual concept research and design -- The future of visual merchandising
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles