Unbrandable : how to succeed in the new brand space / Adam N. Stone
By: Stone, Adam N [author].
Publisher: New York : Thames & Hudson Inc., 2015Description: 184 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500291924 (pbk.).Subject(s): Branding (Marketing) | Brand name products | Advertising | Advertising -- Brand name productsGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1255 .S75 2015 (Browse shelf) | Available | AU00000000010816 |
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HF5415.1255 .S524 2015 The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / | HF5415.1255 .S54 2016 Creating a brand identity : a guide for designers / | HF5415.1255 .S59 2017 Brand fans : lessons from the world's greatest sporting brands / | HF5415.1255 .S75 2015 Unbrandable : how to succeed in the new brand space / | HF5415.1255 .T65 2020 Authenticity : building a brand in an insincere age / | HF5415.1255 .T87 2016 All about them : grow your business by focusing on others / | HF5415.1255 .W745 2019 Follow the feeling : brand building in a noisy world / |
Includes bibliographical references (pages 179-180) and index
Introduction: it's all changed, again -- 55 moments in unbrandable time -- Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands:: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word