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How to : get your website noticed / Filip Matous.

By: Matous, Filip [author.].
Publisher: London : Bluebird, 2016Description: 201 pages : illustrations ; 20 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781509814497 (pbk.).Other title: Get your website noticed.Subject(s): Internet marketing | Web sites -- Design | Web sites | Web sites -- Marketing | Electronic commerceGenre/Form: Print books.
Contents:
How your website strategy impacts your business goals. Websites and pages ; Brand ; Traffic funnels and strategy ; Creating content -- Getting noticed: your traffic choices. Finding traffic sources ;Organic search traffic ; Social traffic ; Paid traffic ; PR traffic ; Email, direct and dark-social traffic -- Measurement and optimization. Analytics and metrics ; People and egos ; Goals and monthly reports.
Summary: E-COMMERCE: BUSINESS ASPECTS. How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
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"How to: academy"--Cover.

"Concise introduction to the topics that matter"--Cover.

Formerly CIP. Uk.

Includes index.

How your website strategy impacts your business goals. Websites and pages ; Brand ; Traffic funnels and strategy ; Creating content -- Getting noticed: your traffic choices. Finding traffic sources ;Organic search traffic ; Social traffic ; Paid traffic ; PR traffic ; Email, direct and dark-social traffic -- Measurement and optimization. Analytics and metrics ; People and egos ; Goals and monthly reports.

E-COMMERCE: BUSINESS ASPECTS. How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

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