The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Contributor(s): Brown, Ruth E. (Professor of advertising) [editor.].
Publisher: Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]Description: volumes <1> ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781440833427 (set : alk. paper); 9781440847844 (volume 1); 9781440847851 (volume 2).Subject(s): Advertising | Internet advertising | Internet marketing | Social mediaGenre/Form: Print books.
Incomplete contents:
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics
| Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Reference | Reference | Ref HF5823 .N4475 2016 V.1 (Browse shelf) | Not For Loan | AU00000000011100 | ||
| Reference | Reference | Ref HF5823 .N4475 2016 V.2 (Browse shelf) | Not For Loan | AU00000000011101 |
Total holds: 0
Includes bibliographical references and index.
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics