B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski.
By: Siemieniako, Dariusz [author.].
Contributor(s): Gębarowski, Marcin [author.].
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: ©2016Description: 163 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781443883641.Subject(s): Relationship marketing -- ManagementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.55 .S54 2016 (Browse shelf) | Available | AU00000000011246 |
Includes bibliographical references.
Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.