Big social mobile : how digital initiatives can reshape the enterprise and drive business results / David F. Giannetto.
By: Giannetto, David F.
Publisher: New York City : Palgrave Macmillan, ©2015Description: xiv, 239 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781349488957 (softback).Subject(s): Electronic commerce | Social media | Mobile communication systems | Big data | Customer services | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Marketing / Direct | BUSINESS & ECONOMICS / Marketing / ResearchGenre/Form: Print books.Summary: "It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives--of designing "cool" systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misunderstood. It's that they have changed the way consumers behave, and it's only when these changes are understood and responded to from a business perspective that the potential of the BIG-SOCIAL-MOBILE enterprise can be realized. The premise of BIG-SOCIAL-MOBILE is that these three major business trends have the potential to improve enterprise performance significantly but only if they're implemented in a holistic fashion; and only if they're implemented to enhance and support what has traditionally made a business unique rather than to reinvent the company. The book offers an integrative process that has helped a wide range of companies connect these initiatives to each other and to their enterprise strategy, and one that has yielded transformative results--creating a truly BIG-SOCIAL-MOBILE enterprise"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5548.32 .G52 2015 (Browse shelf) | Available | AU00000000011140 |
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| HF5548.32 .F863 2009 Web 2.0 and beyond : understanding the new online business models, trends, and technologies / | HF5548.32 .F863 2009 Web 2.0 and beyond : understanding the new online business models, trends, and technologies / | HF5548.32 .G38 1999 Business @ the speed of thought : using a digital nervous system / | HF5548.32 .G52 2015 Big social mobile : how digital initiatives can reshape the enterprise and drive business results / | HF5548.32 .J65 2018 The end of online shopping : the future of new retail in an always connected world / | HF5548.32 .K348 2011 E-Business / | HF5548.32 .K566 2016 Digital marketing strategy : an integrated approach to online marketing / |
Includes bibliographical references (pages 231-233) and index.
"It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives--of designing "cool" systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misunderstood. It's that they have changed the way consumers behave, and it's only when these changes are understood and responded to from a business perspective that the potential of the BIG-SOCIAL-MOBILE enterprise can be realized. The premise of BIG-SOCIAL-MOBILE is that these three major business trends have the potential to improve enterprise performance significantly but only if they're implemented in a holistic fashion; and only if they're implemented to enhance and support what has traditionally made a business unique rather than to reinvent the company. The book offers an integrative process that has helped a wide range of companies connect these initiatives to each other and to their enterprise strategy, and one that has yielded transformative results--creating a truly BIG-SOCIAL-MOBILE enterprise"--