The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell.
By: Nirell, Lisa.
Publisher: New York City : Palgrave Macmillan, ©2014Description: xv, 224 pages : illustrations ; 24 cm.ISBN: 9781349481569 (alk. paper).Subject(s): Branding (Marketing) | Strategic planning | Decision makingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .N57 2014 (Browse shelf) | Available | AU00000000011139 |
Includes bibliographical references (pages 205-217) and index.
Foreword -- Why cmos are facing extinction -- The dark side of data democracy -- Going dim: can you see (or hear) me now? -- Return on marketing investments : a flight risk? -- Big data, or big disappointments? -- Marketing and sales : a hard landing -- Multitasking mashups and mishaps -- Find your inner marketing guru to make better decisions -- Western mindfulness : a brief journey -- Five timeless qualities of mindful marketers -- Personal energy management -- The power of present moment language -- Mindful planning and decision making -- Designing with intention -- Peer groups : how shifts really happen -- What the CEO wants the CMO to know -- CFO-speak : mindful marketing by the numbers -- The CMO and CIO : crossing the raging river -- Looking inside to work outside -- Starting the revolution -- Minding the future -- About the author -- Notes.