Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.
By: Rowles, Daniel [author.].
Publisher: London ; New York : Kogan Page, 2017Edition: Second edition.Description: xiii, 256 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749479794 (alk. paper).Subject(s): Internet marketing | Internet advertising | Mobile commerce | Mobile communication systems | TelemarketingGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1265 .R69 2017 (Browse shelf) | Available | AU00000000011264 |
Total holds: 0
Includes bibliographical references (pages 245-251) and index.