Includes bibliographical references and index

Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index