Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking / Patricia Strach.
By: Strach, Patricia [author.].
Contributor(s): Ohio Library and Information Network.
Publisher: New York, NY : Oxford University Press, [2016]Description: 240 pages illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780190606848.Subject(s): Breast -- Cancer -- Political aspects -- United States | Breast -- Cancer -- Social aspects -- United States | Social marketing -- United States | Social responsibility of business -- United StatesGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5414 .S77 2016 (Browse shelf) | Available | AU00000000011181 |
Includes bibliographical references and index.
Cover; Hiding Politics in¡Plain¡Sight; Copyright; Dedication; Contents; Acknowledgments; 1. Introduction; 2. Foundations:¡Cause Marketing, Breast Cancer, and Framing in America; 3. Cooperative Market Mechanisms; 4. Telling Stories; 5. Effects; 6. Defining Issues:¡Breast Cancer and the Creation of Consensus Politics; 7. Hiding Politics in Plain Sight; Appendix A: Model Details for Chapter¡3; Appendix B: Regression Results for Chapter¡5; Appendix C: Notes on Methodology and Sources; Appendix D: Citizen Consumer Survey; References; Index
Available to OhioLINK libraries.
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.