Films that sell : moving pictures and advertising / edited by Bo Florin, Nico de Klerk, and Patrick Vonderau.
Contributor(s): Florin, Bo | Klerk, Nico de [editor.] | Vonderau, Patrick [editor.].
Series: Cultural histories of cinema: Publisher: London : Palgrave, 2016Description: xii, 324 pages : illstrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781844578917.Subject(s): Promotional films | Motion pictures in advertisingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5844 .F55 2016 (Browse shelf) | Available | AU00000000011172 |
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| HF5827.2 .B43 2018 Comparative advertising : history, theory, and practice / | HF5827.8 .A55 2016 Truth in marketing : a theory of claim-evidence relations / | HF5837 .R64 2015 Campaigns that shook the world : the evolution of public relations / | HF5844 .F55 2016 Films that sell : moving pictures and advertising / | HF5845 .D577 2018 Display art : visual merchandising and window display / | HF5845 .F63 2005 Forefront : the culture of shop window design / | HF5845 .P364 2018 Visual merchandising and display / |
Includes bibliographical references (pages 298-310) and index.
Introduction: on advertising's relation to moving pictures / Patrick Vonderau -- Advertising and film: a topological approach / Yvonne Zimmermann -- International harvester, business screen and the history of advertising film / Gregory A. Waller -- Selling machines: film and its technologies at the New York World's Fair / Haidee Wasson -- Selling the motion picture to the fine de siecle American public / William Uricchio -- Early advertising and promotional films, 1893-1900: Edison motion pictures as a case study / Cahrles Musser -- Advertising and animation: from the invisible hand to attention management / Michael Cowan -- More than product advertising: animation, gasparcolor and Sorela's corporate design / Sema Colpan and Lydia Nsiah -- Dream-work: Pan Am's New Horizons in Holland / Nice de Klerk -- The Five Year Plan on display: Czechoslovakian film advertising / Lucy Cesalkova -- Advertising form, technological change and screen practices in the USA / William Boddy -- The best thing on TV: 1960s US television commercials / Cynthia B. Meyers -- The bear facts: commercial archaeology and the Sugar Bear campaign / Skip Elsheimer and Devin Orgeron -- Kim Novak and Morgan Stairways: thinking about the theory and history of the tie-in / Patrick Vonderau -- Coming soon! Lantern slide advertising in the archive / Robert Byrne -- The hidden film-maker / Dylan Cave -- Robin Hood and the furry bowlers: animators vs advertisers in early British television commercials / Jez Stewart -- Ahead of its showtime: the Packard Humanities Institute collection at the Academy Film Archive / Cassie Blake -- Parsing the archive of Rudolf Mayer film, Vienna, 1937-9 / Joachim Schatz -- The film group's cinema verite TV ads / Andy Uhrich -- The challenge of archiving commercials / Catherine Cormon -- The Geesink collection: slection criteria reconsidered / Leenke Ripmeester -- The Archivio Nazionale Cinema d'impresa collection: an overview / Arianna Turci.
This book explores the history, theory and practice of moving image advertising, and emphasizes the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.