Corporate strategic communication : a general social and economic theory / Richard Stanton.
By: Stanton, Richard [author.].
Publisher: London : Palgrave Macmillan Education, ©2017Description: xiv, 209 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137544070.Subject(s): Business communication | Communication in management | Business communication | Communication in managementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5718 .S73 2017 (Browse shelf) | Available | AU00000000011528 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5718 .M345 2023 Strategic communication : campaign planning / | HF5718 .P75 2017 Practical business communication / | HF5718 .S676 2018 English business jargon and slang : how to use it and what it really means / | HF5718 .S73 2017 Corporate strategic communication : a general social and economic theory / | HF5718 .S874 2023 Breaking through : communicating to open minds, move hearts, and change the world / | HF5718.22 .A865 2015 The presentation workout : the 10 tried-and-tested steps that will build your presenting skills / | HF5718.22 .A87 2018 Beyond bullet points / |
Includes bibliographical references (pages 193-199) and index.
Introduction: a grand strategy for profitable corporate communication -- A brief history of corporate communication -- Reverse engineering corporate strategic communication -- A new theory for corporate strategic communication -- Stakeholders: their identification and relevance -- Stakeholder engagement and management -- Grand strategy, narrative theory and taxonomies of corporate strategy selection -- The relevance of Mayhew's rhetorical practices -- Corporate social responsibility -- Structuring reporting mechanism and the functions of corporate communication -- Assessments and challenges.
This book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.